2023 Global Networking Event — MLN Design

2023 Global Networking Event:
Unlocking Opportunities

In April of 2023, the Sotheby’s International Realty Global Networking Event was hosted in Las Vegas, Nevada. Agents from all around the globe gather to attend this event, that is held every 18 months, whether it be to learn about the brand, hear from senior leaders, or take advantage of the vast number of networking opportunities.

On-site signage is a key part of an event this size. Directing attendees to the proper places, using the event’s theme to create a cohesive experience, and maintaining brand standards throughout was the main focus of work done on this project.

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Directional signage maintained general Sotheby’s International Realty branding while signage for breakout sessions and evening receptions used the event’s theme. During general session of the final day, the newest marketing campaign, “Nothing compares to what’s next,” was announced and signage was switched over to present it to attendees in real time.

Sotheby’s International Realty

2023 Brand Performance Campaign

Digital Assets